Chapter 5 Transformation
2004
2023
Section 3. Overseas Business Expansion
1. Business Expansion in Vietnam
Expansion into growth markets is one of the action plans described by Daibiru-3D Project Phase II, the medium-term management plan established in May 2010, and as part of this plan, Daibiru has been expanding into the rental office building business in other Asian countries. In April 2011, Vietnam was chosen as the company’s first overseas business center because of its population, which is the third-largest in Southeast Asia, and the fact that around 60% of the population is 30 years old or younger, as well its rapid economic growth and the fact that Vietnamese people are hardworking and friendly toward the Japanese. Daibiru opened a representative office in Ho Chi Minh City, Vietnam’s largest city, and in January 2012, the company acquired the shares of Jentower Limited, the holding company of Saigon Tower Co., Ltd. (STC), which owned Saigon Tower (18 aboveground floors and one underground floor), a class A office building in central Ho Chi Minh City. Daibiru changed the name of STC to Daibiru Saigon Tower Co., Ltd. and made it a consolidated subsidiary.
In December 2014, for Daibiru’s second investment in Vietnam, the company acquired VIBANK-NGT Co., Ltd. (now Daibiru CSB Co., Ltd.), the company that owned an office building situated in the central part of the northern city of Hanoi called the CornerStone Building, and made it a consolidated subsidiary. That building is located in Hoàn Kiếm, the downtown business district of Hanoi with a high concentration of government offices, and sits adjacent to the Vietnam Ministry of Finance offices and the State Bank of Vietnam. This acquisition of an office building in the capital city of Hanoi followed the acquisition of a building in Ho Chi Minh City, the country’s commercial center. Daibiru is using these properties to provide high-quality office rental services to global companies, including Japanese companies, in Vietnam’s top two metropolitan areas.
In June 2021, for its third building in Vietnam, Daibiru invested in Catgo Investment Joint Stock Company (Catgo), a company with an office building development project in that country. This project involves the development of an office building with 16 aboveground floors and two underground floors in Starlake, a district on the west side of Ho Tay Lake, about 6 km northwest of downtown Hanoi.
Daibiru’s international operations were being handled by the Corporate Strategy Office at the time, but in accordance with the expansion of those operations, Daibiru established a new Overseas Business Office (now the Overseas Business Department) in December 2017 to take charge of the company’s international operations.
| Property overview | Saigon Tower |
|---|---|
| Address | 29 Le Duan Boulevard, District 1, Ho Chi Minh City, Vietnam |
| Date of completion | December 1996 |
| Size | 18 aboveground floors, two underground floors |
| Site area | 1,930 m2 |
| Total floor area | 17,986 m2 |
| Property overview | CornerStone Building |
|---|---|
| Address | 16 Phan Chu Trinh Street, Hoan Kiem District, Hanoi, Vietnam |
| Date of completion | June 2013 |
| Size | 14 aboveground floors, three underground floors, one penthouse floor |
| Site area | 4,942 m2 |
| Total floor area | 48,494 m2 |
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1923 1944 Beginnings
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Section 2. Launching a Building Management Business
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Section 4. Business Development in Wartime
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1945 1957 Reconstruction
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Section 2. Our Buildings Reopen
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1958 1988 Development
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Section 1. Expanding the Building Management Business
- 1. The End of the Requisition of the Hibiya Daibiru Buildings
- 2. Upgrading the Facilities of the Daibiru Buildings and Damage Caused by the 2nd Muroto Typhoon
- 3. The Completion of the North Wing of the Shin-Daibiru Building
- 4. The Completion of the Yaesu Daibiru Building
- 5. The Acquisition of the Midosuji Daibiru Building
- 6. The Completion of the Kojimachi Daibiru Building
- 7. The Completion of the Uchisaiwaicho Daibiru Building
- 8. The Completion of the Dojima Daibiru Building
- 9. The Completion of the Awajimachi Daibiru Building
- 10. The Completion of the Mita-Nitto Daibiru Building
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Section 2. Expanding the Business Through M&A
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1989 2003 Expansion (1989–2003)
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Section 1. Creating New Urban Spaces
- 1. The Bubble Economy and Daibiru
- 2. The Hibiya Daibiru Rebuilding Project
- 3. The Completion of the Rebuild
- 4. The Start and Execution of Renovation Plans
- 5. The Completion of the Kita-Umeda Daibiru Building
- 6. The Completion of the Yodoyabashi Daibiru Building
- 7. The Completion of the Estate Tosabori Building
- 8. The Completion of the Umeda Daibiru Building
- 9. The Completion of Violette Takarazuka
- 10. The Shinjuku Daibiru Building and Shiba Daibiru Building Acquisitions
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Section 2. The Development of a New Corporate Identity and a Name Change
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Section 3. Disaster Preparedness and Risk Management
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2004 2023 Transformation (2004–2023)
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Section 1. Becoming a Consolidated Subsidiary of Mitsui O.S.K. Lines and Promoting Management Plans
- 1. Becoming a Consolidated Subsidiary of Mitsui O.S.K. Lines
- 2. Concentrating Investment in the Tokyo Area
- 3. Expanding into Other Countries and Japanese Regions
- 4. Establishing Daibiru 3D-Project Phase I, a Medium-Term Management Plan
- 5. Establishing Our Management Philosophy and Mission Statement
- 6. Establishing Daibiru-3D Project Phase II, a New Medium-Term Management Plan
- 7. Ongoing Establishment of New Medium-Term Management Plans
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Section 2. Expanding Our Business
- 1. The Akihabara Station Redevelopment Project and the Completion of the Akihabara Daibiru Building
- 2. The Acquisition of the Toranomon Daibiru Building
- 3. The 3 Nakanoshima Joint Development Project and the Completion of the Nakanoshima Daibiru Building
- 4. The Completion of the Tosabori Daibiru Building
- 5. The Acquisition of Aoyama Rise Square
- 6. The 3 Nakanoshima Joint Development Project and the Completion of the Daibiru-Honkan Building
- 7. Rebuilding the Shin-Daibiru Building
- 8. Renovation Work
- 9. Multiple Awards
- 10. Delving into Commercial Facilities
- 11. Acquiring a Partial Interest in the Seavans South Building
- 12. Expansion to Sapporo
- 13. Selling Seven Residential Properties
- 14. Starting the Rebuild of the Midosuji Daibiru Building
- 15. Starting the Rebuild of the Yaesu Daibiru Building
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Section 3. Overseas Business Expansion
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Section 4. Further Strengthening of the Corporate Structure and Group Reorganization
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Section 5. Harmonious Coexistence with Society
- 1. Developing a Compliance System
- 2. Developing an Internal Control System
- 3. Risk Management Measures
- 4. Sustainability Initiatives
- 5. Social Contribution and Cultural Support Initiatives
- 6. Environmental Initiatives
- 7. Working Style Reform Initiatives
- 8. Launching the Brand Development Project
- 9. Launching the Head Office Renovation Project
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Section 6. Toward Our 100th Anniversary and Beyond
- 1. Becoming a Full Subsidiary of Mitsui O.S.K. Lines
- 2. Acquiring a Partial Interest in Otemachi First Square
- 3. Acquiring a Partial Interest in the Otemon Tower / ENEOS Building
- 4. Investment in an SPC for Logistics Facilities in the Nishinomiya Area
- 5. Project Participation in the United States
- 6. Project Development in Melbourne, Australia
- 7. Formulation of a New Medium- and Long-Term Management Plan
- 8. Implementing 100th Anniversary Projects
- 9. For Future Generations
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