
Chapter 5 Transformation
2004
2023
Section 1. Becoming a Consolidated Subsidiary of Mitsui O.S.K. Lines and Promoting Management Plans
7. Ongoing Establishment of New Medium-Term Management Plans
In April 2013, the Design 100 Project Phase I was formulated as a new medium-term management plan for fiscal 2013 through 2017. The name was taken from the six initials D-E-S-I-G-N, which stood for “Daibiru Excellence toward Sustainable Innovation & Global Next 100 (century).” This was the first time a five-year plan was adopted on the basis of the policy that the company would continuously execute its plan to achieve steady growth.
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Aria Ebisu Minami
Daibiru had experienced a difficult management environment during the period covered by the previous plan, Daibiru-3D Project Phase II, with vacancy rates remaining high and weakening rent levels. Of the plan’s profit targets, only the ordinary income target (9.8 billion yen) was achieved, because other than the acquisition of Aoyama Rise Square in April 2010, the company failed to acquire office buildings in Tokyo. With the company celebrating its 90th anniversary in 2013, the new plan would position the ten years leading up to the 100th anniversary as a period of preparation to chart a path for the next 100 years. By formulating this plan, Daibiru committed itself to creating a new 100-year path based on the expertise it had acquired as a pioneer in the rental office business.
The plan called for 100 billion yen to be invested in prior investment areas over the course of five years. The company was to invest in quality assets in Tokyo’s three central wards (Chiyoda, Minato, and Chuo), expand its assets in the senior citizen housing sector, and develop high-quality office buildings overseas in Vietnam. The plan also called for investment in a project to rebuild the new Shin-Daibiru Building with the goal of strengthening the competitiveness of existing assets, improving environmental performance, and implementing the company’s business continuity plan, in addition to improving the competitiveness of existing buildings through renovations. The plan included specific action plans as measures for supporting the competitiveness of assets: making further improvements to office buildings and services, organization-wide initiatives for human resource development, and enhancing recognition through a brand strategy.
One of the acquisitions made in order to expand the company’s assets in the senior citizen housing sector was Aria Ebisu Minami, a fee-based assisted living facility near Ebisu Station on the JR Yamanote Line. It was an excellent property in a peaceful residential environment with good access to the city center, and facility management was handled by Benesse Style Care.
In March 2016, Daibiru established the Real Estate Development Office (now the Investment Development Department), which would specialize in the acquisition and development of real estate within Japan, as the company accelerated its investment in top-quality assets in downtown Tokyo in particular.
For Design 100 Project Phase II, which was formulated in April 2018 (and covered fiscal 2018 through 2022), the company established the theme of “returning to our management philosophy” and set its sights on a new leap forward in light of the fact that the company had ended up falling short of its Phase I investment plans despite more-or-less achieving its revenue and profit targets. The total investment amount was set at 120 billion yen. The priority items were to acquire large office buildings in downtown Tokyo, to expand the company’s investment targets, to promote its overseas businesses, to maintain and enhance the competitiveness of existing assets, and to strengthen and expand the company’s building management operations.
In fiscal 2022, the final year of Design 100 Project Phase II (which covered fiscal 2018 through 2022), operating revenue was 42,683 million yen, operating income was 9,908 million yen, ordinary income was 10,363 million yen, and net income attributable to the parent company shareholder was 8,846 million yen, which met our net income target under that plan. With regard to our investment plan, we greatly exceeded the targets in the original plan as a result of investments both in Japan and abroad following Mitsui O.S.K. Lines’ acquisition of our company in April 2022 to make it a full subsidiary.
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1923 1944 Beginnings
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Section 2. Launching a Building Management Business
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Section 4. Business Development in Wartime
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1945 1957 Reconstruction
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Section 2. Our Buildings Reopen
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1958 1988 Development
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Section 1. Expanding the Building Management Business
- 1. The End of the Requisition of the Hibiya Daibiru Buildings
- 2. Upgrading the Facilities of the Daibiru Buildings and Damage Caused by the 2nd Muroto Typhoon
- 3. The Completion of the North Wing of the Shin-Daibiru Building
- 4. The Completion of the Yaesu Daibiru Building
- 5. The Acquisition of the Midosuji Daibiru Building
- 6. The Completion of the Kojimachi Daibiru Building
- 7. The Completion of the Uchisaiwaicho Daibiru Building
- 8. The Completion of the Dojima Daibiru Building
- 9. The Completion of the Awajimachi Daibiru Building
- 10. The Completion of the Mita-Nitto Daibiru Building
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Section 2. Expanding the Business Through M&A
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1989 2003 Expansion (1989–2003)
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Section 1. Creating New Urban Spaces
- 1. The Bubble Economy and Daibiru
- 2. The Hibiya Daibiru Rebuilding Project
- 3. The Completion of the Rebuild
- 4. The Start and Execution of Renovation Plans
- 5. The Completion of the Kita-Umeda Daibiru Building
- 6. The Completion of the Yodoyabashi Daibiru Building
- 7. The Completion of the Estate Tosabori Building
- 8. The Completion of the Umeda Daibiru Building
- 9. The Completion of Violette Takarazuka
- 10. The Shinjuku Daibiru Building and Shiba Daibiru Building Acquisitions
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Section 2. The Development of a New Corporate Identity and a Name Change
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Section 3. Disaster Preparedness and Risk Management
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2004 2023 Transformation (2004–2023)
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Section 1. Becoming a Consolidated Subsidiary of Mitsui O.S.K. Lines and Promoting Management Plans
- 1. Becoming a Consolidated Subsidiary of Mitsui O.S.K. Lines
- 2. Concentrating Investment in the Tokyo Area
- 3. Expanding into Other Countries and Japanese Regions
- 4. Establishing Daibiru 3D-Project Phase I, a Medium-Term Management Plan
- 5. Establishing Our Management Philosophy and Mission Statement
- 6. Establishing Daibiru-3D Project Phase II, a New Medium-Term Management Plan
- 7. Ongoing Establishment of New Medium-Term Management Plans
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Section 2. Expanding Our Business
- 1. The Akihabara Station Redevelopment Project and the Completion of the Akihabara Daibiru Building
- 2. The Acquisition of the Toranomon Daibiru Building
- 3. The 3 Nakanoshima Joint Development Project and the Completion of the Nakanoshima Daibiru Building
- 4. The Completion of the Tosabori Daibiru Building
- 5. The Acquisition of Aoyama Rise Square
- 6. The 3 Nakanoshima Joint Development Project and the Completion of the Daibiru-Honkan Building
- 7. Rebuilding the Shin-Daibiru Building
- 8. Renovation Work
- 9. Multiple Awards
- 10. Delving into Commercial Facilities
- 11. Acquiring a Partial Interest in the Seavans South Building
- 12. Expansion to Sapporo
- 13. Selling Seven Residential Properties
- 14. Starting the Rebuild of the Midosuji Daibiru Building
- 15. Starting the Rebuild of the Yaesu Daibiru Building
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Section 3. Overseas Business Expansion
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Section 4. Further Strengthening of the Corporate Structure and Group Reorganization
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Section 5. Harmonious Coexistence with Society
- 1. Developing a Compliance System
- 2. Developing an Internal Control System
- 3. Risk Management Measures
- 4. Sustainability Initiatives
- 5. Social Contribution and Cultural Support Initiatives
- 6. Environmental Initiatives
- 7. Working Style Reform Initiatives
- 8. Launching the Brand Development Project
- 9. Launching the Head Office Renovation Project
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Section 6. Toward Our 100th Anniversary and Beyond
- 1. Becoming a Full Subsidiary of Mitsui O.S.K. Lines
- 2. Acquiring a Partial Interest in Otemachi First Square
- 3. Acquiring a Partial Interest in the Otemon Tower / ENEOS Building
- 4. Investment in an SPC for Logistics Facilities in the Nishinomiya Area
- 5. Project Participation in the United States
- 6. Project Development in Melbourne, Australia
- 7. Formulation of a New Medium- and Long-Term Management Plan
- 8. Implementing 100th Anniversary Projects
- 9. For Future Generations
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