Chapter 5 Transformation

2004

→

2023

Section 1. Becoming a Consolidated Subsidiary of Mitsui O.S.K. Lines and Promoting Management Plans

4. Establishing Daibiru 3D-Project Phase I, a Medium-Term Management Plan

Daibiru established a medium-term management plan, the Daibiru-3D Project Phase I (3D stands for “Dynamic, Dramatic, and reDesigning”), which covered the period from April 2007 to March 2010. The investment amount under this plan was to be 50.7 billion yen. The company set 10-year targets of consolidated sales of 46.0 billion yen, consolidated operating income of 18.5 billion yen, and consolidated net income of 10.0 billion yen. In order to achieve those goals, Daibiru outlined a growth strategy consisting of the following seven items:

  1. Strengthening and maintaining a business model based on ownership of rental property
  2. Improving profitability by increasing the value of existing assets
  3. Expanding into commercial facilities
  4. Expanding operations outside of Tokyo and Osaka
  5. Strengthening our property management business
  6. Training and enhancing human resources
  7. Strengthening our management structure

Section1. Becoming a Consolidated Subsidiary of Mitsui O.S.K. Lines and Promoting Management Plans